Caring about the environment has become more about social status than actual sustainability — people will post about saving the planet from their iPhones while upgrading to a new one every year

[John]

If sustainability were truly the priority, overconsumption wouldn’t be normalized. But “eco-friendly” has turned into a branding tool, not a lifestyle — reusable straws and electric cars get applause while fast fashion, constant upgrades, and convenience culture stay untouched.